Task 1 : Example of Press Release

Headline Is in Title Case Meaning You Capitalize Every Word Except for Prepositions and Articles of Three Words or Less and Short; Ideally it is Not More Than 170 Characters and Does Not Take a Period

The summary paragraph is a synopsis of the press release in regular sentence form. It doesn’t merely repeat the headline or opening paragraph. It just tells the story in a different way. The summary paragraph is mandatory at FPRC.

City, State (FPRC) Month 1, 2005 — The first paragraph know as the “lead” contains the most important information. You need to grab your reader’s attention here. And you can’t assume that they have read the headline or summary paragraph; the lead should stand on its own.

A press release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should cover the who, what, when, where, why and how questions.

The rest of the news release expounds on the information provided in the lead paragraph. It includes quotes from key staff, customers or subject matter experts. It contains more details about the news you have to tell, which can be about something unique or controversial or about a prominent person, place or thing.

“You should include a quote for that human touch” said Gary Sims, CEO of the Free Press Release Center. “And you should use the last paragraph to restate and summarize the key points.”

This is example press release template for use at the Free Press Release Center. The last paragraph can also include details on product availability, trademark acknowledgements, etc.

About ABC Company:

Include a short corporate backgrounder about the company or the person who is newsworthy before you list the contact person’s name and phone number. Do not include an e-mail address in the body of the release. Your e-mail address goes only in the “Contact Email” box when you submit your press release. To stop spam, your address will not appear on the site, but rather people will be able to contact you via a special contact link displayed with your press release.

Contact:
David Brown, director of public relations
ABC Inc
555-555-5555
http://www.YourWebAddress.com

If applicable, include safe harbor statement.

source : http://www.free-press-release-center.info/sample-press-release.html

Task 2 : Simple Past Tense

FORM

[VERB+ed] or irregular verbs

Examples:

* You called Debbie.
* Did you call Debbie?
* You did not call Debbie.

Most Verbs

Most verbs conjugate by adding -ed like the verb “wait” below.
Positive

* I waited.
* You waited.
* We waited.
* They waited.
* He waited.
* She waited.
* It waited.

Negative

* I did not wait.
* You did not wait.
* We did not wait.
* They did not wait.
* He did not wait.
* She did not wait.
* It did not wait.

Question

* Did I wait?
* Did you wait?
* Did we wait?
* Did they wait?
* Did he wait?
* Did she wait?
* Did it wait?

Irregular Verbs

Many verbs, such as “have,” take irregular forms in the Simple Past. Notice that you only use the irregular verbs in statements. In negative forms and questions, “did” indicates Simple Past. To learn more about irregular verbs, visit Englishpage.com’s Irregular Verb Dictionary. You can also use Englishpage.com’s Online Irregular Verb Flashcards to memorize irregular verb forms.
Positive

* I had.
* You had.
* We had.
* They had.
* He had.
* She had.
* It had.

Negative

* I did not have.
* You did not have.
* We did not have.
* They did not have.
* He did not have.
* She did not have.
* It did not have.

Question

* Did I have?
* Did you have?
* Did we have?
* Did they have?
* Did he have?
* Did she have?
* Did it have?

To Be

The verb “be” is also irregular in the Simple Past. Unlike other irregular verbs, there are two Simple Past forms: “was” and “were.” It also has different question forms and negative forms. Always remember that you DO NOT use “did” with the verb “be” in the Simple Past.
Positive

* I was.
* You were.
* We were.
* They were.
* He was.
* She was.
* It was.

Negative

* I was not.
* You were not.
* We were not.
* They were not.
* He was not.
* She was not.
* It was not.

Question

* Was I?
* Were you?
* Were we?
* Were they?
* Was he?
* Was she?
* Was it?

Modal Verbs

Modal verbs behave very strangely in the Simple Past. The most important verb to remember is “must.” Notice how it becomes “had to” in the Simple Past.

“Must” becomes “had to”:

* I must call my wife now.
* I had to call my wife yesterday.

source : http://www.englishpage.com/verbpage/simplepast.html
and
http://www.englishpage.com/verbpage/simplepastforms.htm

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