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faculty of letter 2012 gunadarma university

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Techniques of Persuasion : Motivating The Consumer

1. Stacking
Stacking is the list of reasons why the product or service is good.
2. Repetition
Makes product or service familiar to consumer
3. Slogan
Identifies product or service with an idea
4. Logo
Identifies product or service with a symbol
5. Snob Appeal
Associates product or service with a personality or lifestyle.
6. Cause and Effect
Use this product or service, then your problems will disappear.
7. Emotional Appeal
Uses emotion to sell a product or service (pity, fear, happiness, patriotism, etc)
8. Price Appeal
Consumers will be getting something extra for less money.
9. Testimonial
Someone endorses their product
10.Sex Appeal
The product will enhance your sexual attractiveness
11. Bandwagon
Uses peer pressure to influence the consumer if everyone else is doing it, so should you
12. Confusion
Gains the consumer’s attention by confusing them, and then retains the attention as the consumer tries to figure out the message.
13. Technical Jargon
Uses technical words to impress the consumer.
14. Transfer
Associates the product with words or ideas that may or may not be related to the product. The association seeks the transfer to certain the qualities.
15. Name Calling
The advertiser compares its product or service to the competition in a way that is favorable to the advertiser.
16. Plain Folks
The advertiser tries to identify its products with common people just like you.
17. Glittering Generality
The viewer is given a general feeling about the product, but not much else.
18. Avante Garde
The suggestion that using this product puts the user ahead of the times.
19. Facts and Figures
Statistics and objective factual information are used to prove the superiority of the product.
20. Weasel Words
Are used to suggest a positive meaning without really making any guarantee.
21. Magic Ingredients
The suggestion that some almost miraculous discovery makes the product exceptionally effective.
22. Patriotism
The suggestion that purchasing this product shows your love of your country.
23. Bribery
Seems to give a desirable extra something.
24. Wit and Humour
Customers are attracted to products that divert the audience by giving viewers reason to left or to be entertained by clever use of visual oral language

I just copy from my lecturer task :)

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